The Maker's Roadmap

The Step-By-Step Program For Planning and Achieving Success in Your Creative Business

As an artist and an entrepreneur, you're busy. You are in your studio every day making art. You are on the streets every day finding customers for your art. You’re at your kitchen table every day determining what it costs to make your art and how much you need to sell to pay your rent. And you feel like you are moving forward. But are you moving forward in the right direction? Are you making progress to get where you want to be?

Everyone who owns a business needs goals to help them move forward, to get motivated, and to maintain the success of their business. Envisioning those goals is easy. Setting the right goals for you and your business is harder. Achieving those goals is even more difficult.

The Maker's Road Map is a results-oriented course in which you’ll identify the goals that make sense for you and your creative business. You'll receive an easy-to-follow framework for defining concrete objectives, developing strategies to achieve them, and detailing the specific steps that you'll need to take to reach the goals you set. Upon completing the course, you'll have created a comprehensive plan for your immediate and long-term futures, with genuine confidence in your ability to get the right things done to take your creative business where you want it to be.
In this course you'll:
  • Explore the four different kinds of goals for creative businesses.
  • Identify goals for your business that matter to you.
  • Master a proven five-step approach to developing a detailed plan to make those goals real.
  • Learn what SMART goals are and how to turn your business goals into objectives that drive you to action.
  • Develop strategies to achieve your goals and detail the steps to take to reach them.
  • Be exposed to tips and tools to help you stay on track to reach our goals.

Class Curriculum

  Goals for the Creative Business
Available in days
days after you enroll

Your Instructor

James Szuch
James Szuch

James Szuch helps creative professionals develop and execute on strategies to build a business that derives from their creative efforts and meets their financial, personal, and artistic needs. He has extensive experience building and advising businesses in a variety of industries including including banking, financial services, law, retail, manufacturing, transportation and healthcare.

He has worked closely with the the Nashville Fashion Alliance's on a number of programs including their flagship business accelerator. This program worked with a dozen new and existing businesses to identify their unique revenue potential as well as the resources their businesses require to become a success. James also works with the Arts and Business Council of Greater Nashville on the Periscope Program — a six-week intensive training opportunity that empowers working artists to see their vision through an entrepreneurial lens. James mentored artists participating in that program and has worked with a number creative professionals to help build successful businesses.

James currently teaches business and entrepreneurship at the O’More College of Design and has been a member of the faculty of the Keller Graduate School of Management, Northern Kentucky University, the University of Cincinnati, and the Graduate School of Computer Science at DePaul University. He holds a degree in Computer Science from Allegheny College, a JD from the University of Pittsburgh School of Law, and an MBA from Carnegie Mellon University.

Frequently Asked Questions

What level is this course?
This course was initially developed for people with little to no experience in goal planning. That being said, even those with a track record of successfully achieving their goals will find a significant amount of the information useful.
How long is this course?
The course is about 6 hours long, and has been cut up into small, digestible and organized segments, so that you can easily refer back to it when you have questions.
How actionable is this course?
Very actionable! The course is broken up into sections that walk you through the process of developing your goals and creating an action plan to achieve them. At each step of the journey you'll be working on your goals for your creative business.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish. You can come back and revisit any of the topics at any time.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.